LeBron James has teamed up with Kia Motors America for a multi-year partnership, with the basketball player being announced as ambassador of the brand's K900 model.

James, who'll star in campaigns for the car and also make exclusive event appearances, joins other high profile ambassadors including Blake Griffin, Rafael Nadal and Michelle Wie. He commented 'I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first ever luxury ambassador. This partnership is about the power of great style and performance'.